In a sure sign that climate change is no longer a left vs. right issue, the WSJ has launched an environmental blog called Environmental Capital to cover the global economic impact and response to warming and energy issues.

While I disagree with virtually every editorial position the Journal takes on climate change (a few days ago one editorial referred to those of us working on climate issues as ‘warmists’!), they have, paradoxically, had some of best coverage of energy, sustainability and carbon emissions. The blog is yet another example of how this situation has major implications for businesses large and small- it is the classic opportunity shrouded in a crisis.

Bamboo is the hot new ’sustainable’ material because it grows ultra-fast (it’s a grass) and it can be used for everything from building materials to fabrics. And it’s very attractive, durable and cost-efficient. So what’s not to like? Nothing unless this stuff is traveling thousands of miles to reach an end-user. This is a major dilemma of the carbon economy.

I don’t buy a lot of organic products in spite of a commitment to cutting the use of chemical fertilizers and pesticides. Why? Because the last quart of organic milk I bought traveled all the way across the US before it got to me. There is a balance to be determined between environmentally beneficial labels like ‘organic’ and ‘fair trade’ and the carbon cost of some of these products above and beyond their other benefits.

I’ve had basic discussions with the optimistic 21st century hippie types who run my local holistic food store and it’s not a comfortable conversation. If you imply that organic milk may actually be bad for the environment if it comes from Oregon and you live in NY, you’re treading in religious belief territory for many folks who’ve been fighting the good fight for a long time.

Unfortunately, carbon cost is now another factor in making buying decisions if you are a responsible consumer. And BTW, buying used and local is a great way to limit carbon costs if you need stuff.

The title of this post is a subject that will dominate the news this year on climate change. For all intents and purposes the debate on the human causes of warming is over and irrelevant; the time for accelerated action, both personal and global, is here. This blog will no longer engage in arguments regarding the reality of climate change or its causes- the evidence is everywhere and its stature as a global catastrophe is equally evident. The energy put into arguing and denial campaigns needs to be redirected into useful actions designed to slow and eventually reverse the process.

National politics offers very little in the way of actions or financing of these efforts. Climate change is not a national issue, it is a global issue. Weather, flooding, droughts, fires, rising oceans, warming, water issues and cooling have no respect for for borders. The only border that contains this change is the thin atmosphere of our small planet and it encompasses all of us as humans equally. Money may buy individuals some reprieve but no matter how wealthy you are you cannot protect your grandchildren from a world that will little resemble the one we have enjoyed and abused.

Economics will be the driving factor in combating climate change. Savvy business managers and investors know that crisis always represents opportunity to grow and profit. The rising real cost of gas and home heating fuels is finally bringing energy innovation into the forefront as entrepreneurs and scientists see the opportunity to provide innovation as a solution and a means to grow rich. Market forces are already creating change that activists and politicians were helpless to accelerate.

While our President belatedly realizes the awful mess he has created with his short-sighted energy policies and goes begging to Middle Eastern Oil countries, the markets are adapting. The fact that a conservative President is so ignorant of market reality that he thinks the sheiks can simply change prices is appalling but offers obvious backing for the reality of markets as the drivers of change- prices are not up because of Arab greed, they are up because massive new sources of demand, principally India and China, have appeared.

The only solutions to escalating energy demand and growing carbon and greenhouse gas emissions are in technological innovation combined with market regulating systems like carbon credit trading. Both work because both represent opportunities for profit. It would be nice to believe in an altruistic business rationale that takes responsibility for long term consequences of decisions made today, however the profiteering of the oil companies in recent years and short-sighted lobbying against even mild CAFE standards by automakers are just two examples of why we cannot expect anything but growth and profit to really force change.

The fortunate conclusion of this idea is that markets can force change and speed to market often determines success. Those who solve the big problems in energy, sustainability, reduction and elimination of carbon, population issues and more will be the titans of the next century. I only hope it’s not too late and they are not too greedy in the short term like those who have gone before them.

BusinessWeek covers the Designer’s Accord, a group formed to give designers of all kinds a framework for making sustainable design decisions.

From the article:

“Despite the fact that many of the principles themselves are fairly simple, the Accord marks a paradigm shift: First of all, designers across the industry—including leading studios such as IDEO, SmartDesign, Continuum, and frog—have signed up, and the two big professional associations in the U.S.—the AIGA and the Industrial Designers Society of America, which together represent more than 22,000 members—have endorsed it. While Casey counts more than 3,500 signees now, the number has been growing rapidly, with several multinationals and companies with internal design teams signing on. “

The fact that leading design firms are onboard is critical. Dealing with energy and environmental issues is going to be driven by business- rather than government legislation which is always too late, too little and too influenced by those whose goal is to protect the status quo.