It finally got hot here in Rochester and we actually had 3 days in a row without rain. Woot! I spent most of July building a wiki site about Rochester’s hopping entertainment district, quite a good project and one that really got me excited about how well some of the online content management systems work. Though I haven’t been doing the social media thing as frequently lately, I count building 120 pages of original content as a social media activity.

The CMS I’m using is Wetpaint and I’m becoming a default power-user. I highly recommend this platform. It has pretty powerful photo-editing software built-in (Picnic), supports widgets for things like slideshows, makes internal linking really fast and easy and makes SEO a snap with constant reminders to add tags. When I launched the site on its own URL it only took two weeks to get to 55% of visitors coming from organic searches. My SEO peeps will appreciate what this means- basically that Google likes the site!

I’m already building another site on the platform that will soon reside at WaterfrontRochester.com. It features all of Rochester’s varied waterfront neighborhoods- we have a lot of water: Lake Ontario, Irondequoit Bay, the Erie Canal, the Genesee River. When I’m done some lucky Realtor will be invited to sponsor this thing. Then I’m on to WaterfrontFingerLakes.com. If you’ve never been to the Finger Lakes you have to go- absolutely spectacular wine country, beautiful properties, rolling hills with vineyards, boating, skiiing, all within 60 miles of our airport. People from Napa have been buying up acreage at quite a clip with prices quadrupling in the past few years.

That’s my summer activity- tomorrow I get on a train and go to visit the girl in Albany!

For the past week I’ve had a friend from out of town staying with me. She grew up in the Rochester area but left many years ago- though she still has family here. Her visits have been confined to business and family matters and she really hasn’t seen much of the city in the past 20 years. This past week was the Rochester International Jazz Festival, a huge event that fills downtown Rochester with music and music lovers. Since I live within walking distance I took Toni out on several evenings of the fest, including an ad hoc tour of the changes our town has gone through.

Her response was enlightening to me. As we walked by the dozens of restaurants, stores, theaters, galleries, coffee shops, loft developments and more that have opened in the last ten years she could not get over what a different city she was experiencing. It didn’t hurt that there were thousands of people enjoying free and paid jazz, eating and drinking in outdoor cafes and simply socializing in public. We ate at several great restaurants (Good Luck, One Ryan, 2Vine, Pier 45) and had a great time.

On Sunday, when the rain cleared away, we went to Turning Point Park in the Genesee River gorge and walked the amazing boardwalk all the way to the Lake Ontario outlet. There were sailboats everywhere for a big regatta. The city has done an amazing job with the entire Charlotte/River neighborhood. It felt like being on vacation in some hip city!

Rochesterians are known for poo-pooing our city’s ability to change or become a destination. Toni’s reaction was one of continual wonder at how much has changed in significant ways. Her impression was that we live in a very hip and happening place, not the boring and rundown Rochester she remembered. Her perspective cleared my perspective as I got excited showing her all the great things in this town. Sometimes when change is taking place gradually you lose perspective. Take some time to see things from a newcomer’s eyes and you may find that your world is a whole new place.

We went to the market this morning because Saturdays are getting incredibly crowded. We were surprised by how many people were there including the full range of vendors, though our favorite egg people weren’t there- we’ll see them on Saturday.

Shopping this way not only saves money and provides entertainment, it alerts you to what’s available locally and when. It’s still early but local asparagus is nearly over. There’s still plenty from New Jersey (The Garden State) which seems pretty local to me but Boo disagrees- she thinks there is a difference. 300 hundred miles of trucking I guess.

This past year we went almost every week, even in the dead of winter. The stalls morph into tents with propane heaters blasting and everyone has a chill somewhere. The local produce is things like cabbage, potatoes, apples-things that store well. You can still get nearly anything else from far off places. At least we’re thinking about the carbon cost when we pick up fruit from South America.

The food business in America amazes me. For low artificially low prices we can get virtually anything, anytime. When I was in Paris a few years ago we arrived early on a Saturday at the apartment we rented in Marais. Though lagged we wanted to wander and the first place we found was a weekly street market. I’d always heard about the quality of French fresh food but this was totally amazing. Perfect rows of glistening shrimp lovingly packed in ice, table after table of beautiful fruit and vegetables with literally dozens of varieties of each type. It was a cook’s paradise though I certainly was not planning on spending time cooking in the food capital of the Western world!

That night we had our first French meal in a restaurant in Place de Vosges, the amazing medieval plaza that fills an entire block. The highlight was incredible asparagus served with a lemony hollandaise. They were very thick and a pale green and melted in your mouth like no vegetable I’d eaten before. When Carol (my ex and still friend) bit into her order the expression on her face was priceless. Perhaps we’ll achieve that degree of subtlety and appreciation for our food in a few hundred years- though it may have taken a planetary crisis to force us down that path.

We live in a society where upgrading generally means paying more but also getting more, a logical path in capitalist societies. I am a believer in capitalism because we’ve seen over and over that without some kind of incentive people tend to under-perform- vis a vis the Soviet Union for example. This is not at odds with my stance on stuff because regardless of how idealistic I might be (not very, to be honest) I know that we’re unlikely to be happy living in a cave wrapped in a smelly bearskin.

The paradox is that quality of life is not in any way based on how much you pay, if you take the time to make good choices. As I’ve written about I recently made a move to save some money on housing costs. I looked at a lot of apartments and chose one of five I looked at in the same building. When I made that choice several weeks ago I probably spent all of five minutes in the apartment I picked. I really couldn’t remember a lot of details about it and was keeping my fingers crossed that I had not made a poor decision. Given that I was paying several hundred dollars less than my previous place I expected compromises when I actually saw the place after committing to it.

Long story short, it is much nicer than my last place. This got me thinking about choices when we acquire things. I shop every week at our Public Market on Saturday mornings. It is more than shopping, it’s like a village market day where you know the vendors, familiar faces are everywhere and sitting at one of the cafes means carrying on a steady stream of conversations. Don’t get me wrong- this is not some idyllic West Coast town. Our population is over a million, the market is large and filled with a lot of Chinese container junk in addition to the fruit, fish, flower and meat merchants and the neighborhood where it is located is riddled with boarded up houses- you’d avoid it on non-market days. However the shopping is far better than our local groceries (Wegmans) which are widely heralded as the best in the country, and far cheaper.

Examples abound. A small well-designed and built house can be a better place to live than a MacMansion knocked together by drunken contractors whose only quality criteria is how fast they can work. My 2008 Civic is a better car than my 2004 Accord which was a very good car- and the Civic was $5000 less and gets 6 miles more per gallon, saving me even more money.

Electronics are another example. I replaced a company-supplied top of the line MacBook Pro with the cheapest plastic MacBook when I left that job. I see very little difference except for the screen being smaller and the Macbook weighing a lot less. MacBook Pro= $2600, MacBook= $1300.

So housing, food, transportation and tools can all be had for much less, with zero sacrifice, if you change your perspective about how you make buying decisions. It’s not rocket science and it can be a lot more fun- when is the last time you looked forward to grocery shopping?