No, that title is not a vacuous tweet. Sometimes you just have to stay inside and crank it out even though the air is warm, the sun is out, the clouds are cumulus and the lake is not far away. Right now I’m in a bit of a lull as far as project work having just finished up a big web/wiki project. So the temptation is there but I can’t. I have to work on a site that won’t make me money for months but may have a longer term financial impact than any of my paid projects. In other words it’s my own business I’m building.

The last company I worked for as an employee, Techrigy, got acquired last week. It was interesting assessing my response to their apparent good fortune because I think they are geniuses and built a really great product (social media monitoring software). On the one hand my stock options hadn’t vested when I left so I didn’t participate in the largess, which isn’t actually that large and will take quite a while to become real. On the other hand I feel good about marketing them from 1 customer to 30+ customers in less than 10 months with no budget. If you’ve been in a start-up you know how important this is. They spent nearly three years working without salaries to get to the point where they are now.

So I guess me working for a few months on my little project makes sense!

Back to work.