It is rare when my two fascinations, climate issues and Internet marketing, cross paths. However, according to Information Week, broadband usage is going to save the equivalent of 11% of our annual oil imports over the next decade:

” The pervasive use of broadband Internet connections and the tools and practices they enable could reduce greenhouse gas emissions by some 1 billion tons over the next decade, according to the American Consumer Institute. Widespread adoption of broadband in the United States alone would cut energy use by the equivalent of 11% of annual oil imports, the group says.”

As a telecommuter I can tell you that I’m driving far less than when I had a short seven mile commute to work. Given that average commutes in major metros are over 45 minutes each way or 40 miles a day, I can see how broadband makes a dent. Add in the huge savings as business travelers begin to use the really effective teleconferencing services that are starting to emerge and you’ll see big savings in both oil and emissions.

As gas prices rise, and public transport falls behind in its ability to serve increasing demand, alternative work arrangements will become the norm. I see things like temporary centrally-located office spaces being created for face to face meetings that are closer to home for all attendees. Hotels have served this purpose for years and will move even further into the business services sector. I live across the street from a hotel and it would be great if they provided a rental video conference suite for meetings. They may see it as a threat to their core business but it would be more than made up by selling us $7 a cup coffee and $12 croissants…