It finally got hot here in Rochester and we actually had 3 days in a row without rain. Woot! I spent most of July building a wiki site about Rochester’s hopping entertainment district, quite a good project and one that really got me excited about how well some of the online content management systems work. Though I haven’t been doing the social media thing as frequently lately, I count building 120 pages of original content as a social media activity.

The CMS I’m using is Wetpaint and I’m becoming a default power-user. I highly recommend this platform. It has pretty powerful photo-editing software built-in (Picnic), supports widgets for things like slideshows, makes internal linking really fast and easy and makes SEO a snap with constant reminders to add tags. When I launched the site on its own URL it only took two weeks to get to 55% of visitors coming from organic searches. My SEO peeps will appreciate what this means- basically that Google likes the site!

I’m already building another site on the platform that will soon reside at WaterfrontRochester.com. It features all of Rochester’s varied waterfront neighborhoods- we have a lot of water: Lake Ontario, Irondequoit Bay, the Erie Canal, the Genesee River. When I’m done some lucky Realtor will be invited to sponsor this thing. Then I’m on to WaterfrontFingerLakes.com. If you’ve never been to the Finger Lakes you have to go- absolutely spectacular wine country, beautiful properties, rolling hills with vineyards, boating, skiiing, all within 60 miles of our airport. People from Napa have been buying up acreage at quite a clip with prices quadrupling in the past few years.

That’s my summer activity- tomorrow I get on a train and go to visit the girl in Albany!